Architect- a Public Intellectual

The new architect is a public Intellectual. Being public is as important is being intellectual. The days of working in one’s nice little studio on nice little projects are over.

This role is to bring the agenda of architecture forward to the public and to call for involvement of the discipline in the public realm.

As an intellectual, he/she stands for and is the guardian of certain nonnegotiable values.

As a public figure, he/she communicates the message and moderate the debate, with the purpose to realize certain vision.

As an instructor, he/she identifies the collection of issues and concerns, and translates his/her response through design and strategy and finally intervenes with real matters. He/she directs the design team members to represent the proposal with appropriate medium.

As an organizer, he/she arranges the collection of representation and relationships to achieve an intended and calculated effect.